Social Media Agency: Hey guys, it’s been a month since we launched your amazing sponsored social media campaign. Your results are ready. Boy, do we have some fantastic results to…

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You may have heard about the latest changes to the Google Adwords Non-Profit terms and conditions. Simply put, as of January 2018, all charity Adwords accounts utilising the free grants…

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Before I wax lyrical about the dangers of over-optimising for bounce rate, I’d like to tell you all a little story. Around 6 years ago, back when I was a…

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If you plan on filtering out unwanted traffic from your Google Analytics view – which all website owners should – then it is best practice create a duplicate view first,…

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All of the best tools have their limitations, and even Google, with its near-infinite wisdom, has fallen victim to abuse. At the time of writing, Google Analytics will inevitably report…

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