The title says it all. Marketing attribution can be the bane of many a marketer, director and business owner wishing to fully understand from where exactly their customers are being…

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As a publisher you will invariably want to measure your readers’ loyalty. Do they keep coming back for more, or do they arrive once, never to return again? In Google…

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If you’re a B2B (business-to-business) operation then a highly coveted insight is knowing precisely which businesses have visited your website. There are various companies that currently offer this service at…

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Before I wax lyrical about the dangers of over-optimising for bounce rate, I’d like to tell you all a little story. Around 6 years ago, back when I was a…

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If you plan on filtering out unwanted traffic from your Google Analytics view – which all website owners should – then it is best practice create a duplicate view first,…

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