It’s 2018 and, this year, website User Experience (UX) will factor prominently in many business’ marketing budgets. And there’s a reason: why invest in driving more traffic to your website,…

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Before I wax lyrical about the dangers of over-optimising for bounce rate, I’d like to tell you all a little story. Around 6 years ago, back when I was a…

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Any e-commerce website that has spent time trying to fully understand its customer journey will have likely spent time analysing the Behaviour Flow report in their Google Analytics view. The…

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