Creating A Master Google Analytics View

Creating A Master Google Analytics View

If you plan on filtering out unwanted traffic from your Google Analytics view – which all website owners should – then it is best practice create a duplicate view first, which is called a Master View. This Master View will become your primary Google Analytics View in which to analyse your traffic data. The original View – the one that includes all of that nasty raw data – will still remain collecting everything in the background and can be accessed at any time. In digital marketing circles, we typically refer to the original View as the “Unfiltered View”.

There are multiple reasons why it is best practice to have a Master Filter, as well as an original, unfiltered view in place:

  1. It provides you with a backup in case you make a mistake with your filter setup.
  2. Filtered data cannot be restored – in other words, you cannot go back and view any data which Analytics has already filtered away. The Unfiltered View is therefore a safety net where any data that goes missing from your Master View can be viewed.
  3. You can use the two views to compare differences between your filtered and unfiltered data (for example, spam traffic vs non-spam traffic).
  4. You can test that your Analytics tracking is working correctly by viewing the Unfiltered View and navigating to the real-time report (which, once you’ve excluded your own internal traffic, you will be unable to do in your Master View).

Creating A New, Master Analytics View

Follow the below instructions to create your Master View:

  1. Log in to Google Analytics
  2. Click on Admin (the little cog icon in the bottom left-hand corner).
  3. look for the right-hand column labelled View.
  4. Click on the drop-down box which has the name of your existing view and click on Create New View.create analytics view
  5. Select Website.
  6. Enter a name for your new View. It’s best to call this “Master View”.
  7. Select your correct timezone. It is important that you select your correct timezone, as this will impact how your traffic data will be displayed in reports.
  8. Click on Create View.

Your new, blank Master View is now created, ready for you to add filters to it. Don’t worry – all of your existing data is still accessible in your unfiltered view.

Duplicating an Existing Analytics View

If you have previously made changes to your existing Google Analytics View – for example, you’ve added various goals and other settings that you would like copied across, you can instead create a duplicate view of your existing view. This will not copy across your historic data, but it will copy across all of your goal, filter and other settings you’ve added. To create a duplicate view, carry out the following instructions:

  1. Log in to Google Analytics
  2. Click on Admin (the little cog icon in the bottom left-hand corner).
  3. look for the right-hand column labelled View.
  4. Click on the drop-down box and select the View you would like to duplicate.
  5. Click on View Settings
  6. Click on Copy View
  7. Enter a name for your new View. It’s best to call this “Master View”.
  8. Click on the blue Copy View button.

Duplicating or creating a new view does not copy across your historic Google Analytics traffic data. Don’t worry – you can still access your old data. To access your All Traffic/Unfiltered View, just click on your website name from the drop-down icon in the top left-hand side of the Analytics screen, and select your original/All Traffic view.

What To Do With Your New Master View

The whole idea of the Master View is that it represents your purest data. This means that you should use your Master View to:

  1. Remove Analytics spam.
  2. Exclude your own internal/home/office.

Check out the respective links above to find out how to remove spam and exclude your own visits from appearing in your Google Analytics data.

 

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